Detailed Notes on Johnnie Walker Blue Label Ultra
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In our quest to the lightest bottle feasible, we took our vision into a team of skilled glassmakers. Checking out styles and glassblowing strategies to minimise glass utilization without having compromising durability.
Diageo is a worldwide leader in beverage alcohol with an outstanding collection of brands across spirits and beer groups.
Diageo’s experimented with sustainable packaging ahead of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the tip with the spear for glass—especially for firms wishing to sell in Europe.
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The reveal of Johnnie Walker Blue Label Ultra alerts the brand name’s motivation to innovation, with hopes that the bottom-breaking design and style could encourage the greater magnificent, light-weight, and reduced-carbon whisky bottles of tomorrow.
In the midst of its 5 years of exploration, the model has actually been granted a United kingdom patent4 and also to motivate more progress during the field – As well as in a first for Diageo – a license for the patent might be made available over a royalty-free of charge basis to anyone in the world who needs to share in these discoveries.
. The previously claimed ‘lightest bodyweight Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed all-around 298 grams.
Made via a exam-and-master product with exterior glass makers, this gentle-fat bottle contains a handblown teardrop form that reimagines Johnnie Walker's iconic square design and style, exemplifies the future of lightweight, and helps explore new possibilities for lighter, lower carbon packaging choices.
“We didn’t determine what we ended up going to be able to reach whenever we set out to push the boundaries of luxurious, and The end result is something which numerous said wouldn't be doable.
Diageo has stated that the “Formerly claimed ‘lightest pounds scotch whisky bottle’ was launched by a UK retailer and weighed all around 298 grams.”
With less than 888 bottles produced globally, Each individual bottle is separately numbered and introduced within a luxurious collector’s situation.
“Instead of hold this new awareness near our chest, we’re fired up to offer a royalty-cost-free licence to our granted UK patent to the entire world.
Skilled whisky tasting requires apply. Use our do's and don'ts to demystify the encounter and enjoy your drams in an entire new way.
We're a worldwide chief in beverage alcohol with An excellent selection of brand names across spirits and beer.
Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a variety of ghost whiskies, 1st created in distilleries which have since shut.
get more info With our devoted center on presenting lightness throughout each and every design and style component, we launched a precise lattice stopper, a bamboo body along with a protective transportation box.